Chamber Marketing Partners | Revenue Streams for Chamber of Commerce
Major Metro Chamber reinvigorates its Business Directory/Relocation Guide
Los Angeles Area Chamber staff briefly discuss challenges they had with publishers and a their new, highly-profitable publishing model.
What is Chamber Marketing Partners?
Chamber Marketing Partners (CMP) is a sales coaching and project management company that specializes in niche publications for associations. We manage the entire publication process and develop new revenue opportunities within existing programs. A chamber of commerce or other association can generate substantial non-dues revenue from their community guides/business directories, relocation/visitor guides, magazines and maps by giving the organization complete control of their project.
We are not publishers. We are not printers. We are expert project managers with deep industry knowledge who handle every detail of the publication/map for you – AND – you enjoy a substantial increase in revenues generated from the project. You control the budget, you control the brand, you control the cash while we get the job done freeing up your staff to focus on the business of running the chamber.
No late royalties. No late deliveries. No small revenue shares. Shouldn't you be in complete control of your brand and your revenue stream?
A 20% - 30% profit from an in-house publishing project is a reasonable expectation.
Chambers of Commerce, as with most other associations, are looking for creative ways to generate more non-dues revenue streams and save money wherever possible. Many chamber CEOs say that while new member sales are flat or slightly up, retention has been a challenge. Sponsorships are down. Special projects are stalled because they cannot be funded. Reserves have taken a beating or worse, are gone. City funding is gone, or has been substantially reduced and there is more pressure to keep business local.