Going in-house can provide substantial rewards; it can also create huge challenges. A handful of chambers are very successful with their in-house publishing program. Many are doing an adequate job drawing on their member resources. Others are really struggling with an in-house publishing project. And many have tried it and got so burned, they'll never do it again.
Consider that almost all successful business people, winning sports teams, highly effective leaders and outstanding students seek out the help of mentors, coaches and tutors to be the best they can be.
Consider the following:
When staff time is factored in, most in-house publishing projects actually lose money. With CMP to coach your project and provide complete project management, you free-up your staff to be more productive.
How much time is your staff committing to an in-house publishing project versus investing their time on other revenue generating activities? By outsourcing the project management to CMP, staff is free to focus on the high-value stuff while we manage the publishing stuff.
Questions like these are important to work though to maximize sales.
One piece of unsolicited advice - never sign a printing contract until ad sales are finished. Call us and we'll explain why.
CMP helps you understand what the market really wants—which helps you tailor the project to those needs, for greater success.
We have partnerships with top-notch magazine designers, many custom publishers and several city magazine publishers as well. Our resources become your resources when we work together.
If your in-house publishing project is successful, then congratulations again -- and may we use your success for a case study?
Chamber Marketing Partners coaching helps turn a good in-house publishing program into a great, high-performance non-dues revenue machine.