The first thing you need to know about Chamber Marketing Partners is that we are different.
Our model turns the table on the traditional chamber publishing royalty scenario. Instead of the chamber receiving a royalty check representing a percentage of sales, the chamber receives all of the revenue and pays us a percentage for the work we do.
When you partner with us, your chamber becomes the publisher. That may sound a little scary, but it’s not, because that’s where we come in. Our team of professionals becomes an extension of your team, providing expertise in project management, marketing and editorial strategy, sales coaching and more for your community guide, chamber membership directory or other publication.
Our model is different, but simple. You handle the parts of the project that are in your staff’s expertise, and we help with the things you’d rather have us do.
We work with you to develop a transparent budget for your project, one that gives you complete control over the revenue. When your members purchase ads in your community guide or chamber membership directory, they pay the chamber, not us. You don’t receive a percentage of the revenue, you receive all of it, and simply pay us for the work we do to manage the project for you.
Our way of doing things combines all of the benefits of publishing in-house without the risk or the workload of managing the project on your own. The result is you receive a totally customized publication that reflects your branding, the needs of your members, and the true character of your community. And, the maximum amount of revenue flows into your chamber’s budget! Total financial control was the top reason the Greater Riverside Chambers of Commerce chose to work with CMP. Hear what President & CEO Cindy Roth has to say about our model.
You make the decisions. You decide how the publication will look. You decide what stories you want to tell. We don’t use a cookie-cutter template. Your publication is completely customized for your community.
Opportunity to Use Member Vendors
We understand how important is for chambers of commerce to utilize members for goods and services whenever possible. Our model provides you with the ability to do that. Chamber members are invited to participate in the RFP process for printing, design, photography, copywriting and other project-related functions. This aspect of our model was very important to the Plano Chamber of Commerce. President & CEO Jamee Jolly explains why.
Up-to-Date Member Information
Another strong benefit of working with us is our member verification program. With our program, your members are contacted personally by a professional team to verify and update member listings. When they are contacted, members are also offered an opportunity to enhance their listings, providing increased visibility for members with smaller budgets, and additional revenue for the chamber. Hear how this service is working for the Huntington Beach Chamber of Commerce.
Protection from Failed Publishers
It happens. Chamber directory publishers collapse, leaving chambers with no royalty check, no publication and broken promises to their member advertisers. Our model eliminates that risk completely by eliminating the third party publisher. When you work with us, your chamber becomes the publisher. Your project has a budget and you make the decisions every step of the way. Even more important, when your members invest in advertising in your membership directory, community guide or other publication, they pay the chamber, not Chamber Marketing Partners. The chamber controls the money to ensure that members’ advertising dollars are protected. Protection from failing publishers was precisely the reason the Newport Beach Chamber of Commerce chose to work with CMP. Read their story.
Dedicated Publication Websites
An online presence for your publication increases visibility and value for your member advertisers. We offer online flip books like this one for all of our projects. For chambers that prefer a website format, we can build a dedicated website for your publication that ties into your chamber’s branding and complements your chamber website. A great example is what we’ve done for the Beverly Hills Chamber of Commerce.
Other Benefits of Working with CMP
Complete control over your project
Better monitoring of members’ total investment in your chamber
More financial return from ad sales
Are Emailed Chamber Newsletters Better Than Printed Newsletters?
Are emailed Chamber newsletters better than print? Chamber Marketing Partners President/CEO Ed Burzminski on industry trends.
Timing is Everything – Combining Chamber Member Verification With Your Community Guide Production
Dead or Alive? Is Print Still Relevant?
Are printed chamber membership directories still relevant?
Give That Dinosaur A Makeover!
Five Social Media Strategies to Drive Readers to Your Online Community Guide
Your chamber’s online community guide is full of great content. Put it to work in your social media posts promoting your community and your member advertisers.
Money Grab: Why Minimum Guarantees On Publishing Projects Hurt Chambers & The Industry
Members Have Spoken – Your Chamber Community Guide Could Be One Of The Most Important Things Your Chamber Does
What To Do When Your Publisher Fails
Five Things to NOT Include in Your Next Chamber Publishing RFP
Five Tips to Get Your Chamber Guide Out of the Closet!
These five cost-effective ways can help get those books out-of-the-closet and into the community generating visibility for the Chamber and its members!