McKinney Chamber of Commerce Finds Sustainable In-House Publishing Model With Chamber Marketing Partners

The McKinney Chamber of Commerce in Texas was in a unique situation. The Chamber had been publishing a monthly magazine and an annual chamber business directory for many years through a Chamber-owned publishing company which had recently shut down.

The Chamber knew the benefits of in-house publishing and wanted to retain complete control over their projects, but it wasn’t the Chamber’s core competency. Lisa Hermes, the Chamber CEO hired Chamber Marketing Partners to help.

The Chamber Marketing Partners model gave the Chamber complete control over their project with the professional project management support they needed to produce a quality, financially successful publication that kept up with the Chamber’s image and continued to provide value for the membership.

CMP provided a team of veteran ad sales professionals. Advertisers paid the Chamber directly so the Chamber could protect its members’ investments.

The editorial content was repositioned, new sections were added, a distribution strategy was developed for maximum visibility, and a local vendor distributed the new Guides.

The Chamber’s member listing data was updated through CMP’s member verification program.

Lisa had her finger on the financial pulse of the Guide through frequent budget updates.

Total financial control, complete flexibility with content, updated member information, full distribution, visibility for the Chamber and its members. That’s what you get from Chamber Marketing Partners.