The Chamber of the Santa Barbara Region Finds Sustainable Model for In-House Publishing of Business Directory and a Regional Economic Profile with Chamber Marketing Partners
“The option we have with CMP is a happy medium between an outside publisher and publishing in-house.”Ken Oplinger
The Chamber of Commerce of the Santa Barbara Region is another repeat client for Chamber Marketing Partners. This year the Chamber joined with other like-minded organizations to develop a multi-page Economic Profile within the 2016 edition of the Chamber’s business directory and community guide. This separate publication is a pull-out section that provides a snapshot of the area’s economic vitality and opportunities. It serves as a valuable promotional tool for area organizations that are working to attract and retain businesses and recruit their workforce.