What is in-house publishing?
In-house publishing is a very compelling concept.
1. total control of and managing the entire process of putting together a publication.
2. a 20% - 30% profit from an in-house publishing project is a reasonable expectation.
3. control over editorial content.
4. using local members.
Ken Oplinger, CEO of the Chamber of Commerce of the Santa Barbara Region in California, brought his Directory in-house and hired CMP to manage the project. Ken really defines well how CMP helped with his publication.