|We Make In-House Publishing Pay.|
We provide an alternative to the outside publisher/royalty model for publications by helping a chamber of commerce or other association generate substantial non-dues revenue through in-house publishing. Yes, it is possible to generate up to 30% profit from publications and we show you how.
The process is simple. You decide to take a project in-house and hire us to manage ad sales, the production process and manage all the vendors.
The Ad Sales.
We coach and manage your in-house sales people to sell the ads, or we refer an outside sales person from our network of professional, sales experts. It's your choice.
The Project Management.
We provide complete project management to get the publication done. Much like working with an outside publisher, we manage the schedule and oversee all the vendors. We negotiate the lowest prices with the highest quality. We use your member vendors or ours. It's your choice.
This is the real value of our service. To create the most participation in ad sales, we take the time to understand your city and what is important to your members, your advertisers and your readers. A publication needs to be tailored to a specific community and not be cookie-cutter. This is what generates readership, ad sales participation and value.
We stay on top of trends in consumer, trade and custom publishing, referring those services and technology that provide the most return on investment. Be those traditional print sources or how the industry is utilizing technology and social media to generate value.
Will an iPhone app benefit your publication? Will a iPad version provide real value for your chamber? Will on online map add value for your project? What is the best way for your specific chamber to generate traffic to the online publications, your website and generate leads for your members?
We look at all these issues. No cookie-cutter approach here.
By outsourcing to us, your staff is free to focus on growing the organization.
You receive it. You control it. You keep it. You decide how much profit to make. Bottom Line: It's your choice.