Why should I consider in-house publishing?

Chambers consider in-house publishing because they want:

  1. More non-dues revenue.
  2. More personal contact with the membership.
  3. Control over their brand.
  4. Control over the money.

Some motivators we have heard include:

  1. Dues revenues are down.
  2. Sponsorships are down.
  3. City funding is reduced or eliminated altogether.
  4. Outside publisher royalties/revenue shares are too low.
  5. Outside publisher royalties are late.
  6. We need to give our member sales team more ways to earn money.
  7. The board wants us to look into it.
  8. We need to rebuild reserves.