Keep up with the latest chamber of commerce publishing trends, publishing tips and news here on Chamber Marketing Partners blog.
Is Print A Dying Medium in the Chamber World? How One Chamber Nearly Doubled Its Directory Ad Sales
Hey! Ed Burzminski here from Chamber Marketing Partners. You know the question keeps coming up in the chamber world - "Is print dead?" Well, if you're in the daily newspaper industry , that's a challenging situation for print. You know, I get my daily information...
Timing is Everything – Combining Chamber Member Verification With Your Community Guide Production
You know it’s going to happen. The moment your community guide or chamber membership directory is published, the phone starts to ring. On the other end are members whose listing information in your brand new publication is out of date or inaccurate. It’s rarely the...
Dead or Alive? Is Print Still Relevant?
Are printed chamber membership directories still relevant?
Give That Dinosaur A Makeover!
A Few Tweaks Can Inject New Life (And Revenue) Into Your Chamber Membership Directory Not so long ago, a chamber membership directory was an extremely valuable tool for the community. Back in the day when the Yellow Pages and White Pages were the places to go to find...
Five Social Media Strategies to Drive Readers to Your Online Community Guide
Your chamber’s online community guide is full of great content. Put it to work in your social media posts promoting your community and your member advertisers.
Money Grab: Why Minimum Guarantees On Publishing Projects Hurt Chambers & The Industry
Minimum guarantees – they are promises, backed by a contract, that chamber directory publishers make to chambers guaranteeing a minimum dollar amount of royalty to be paid to the chamber upon completion of their chamber membership directories, community guides, maps...
Members Have Spoken – Your Chamber Community Guide Could Be One Of The Most Important Things Your Chamber Does
A chamber community guide can be excellent non-dues revenue generator, but have you ever considered the value of your guide beyond a bump in your budget? A recent survey by the Western Association of Chamber of Commerce Executives found that 90% of chamber members...
What To Do When Your Publisher Fails
Unfortunately, it's a fact. When a chamber publisher collapses, it usually leaves chambers stranded with no royalty check, no publication and promises to their member advertisers broken. There is no easy way out, but there are ways to move forward and recover...
Five Things to NOT Include in Your Next Chamber Publishing RFP
Requests for Proposals are an important part of the process to help you find the right partners for your publishing projects. Whether you are looking for a turnkey situation or someone to manage your in-house project, these tips will help source the right partner for...
Five Tips to Get Your Chamber Guide Out of the Closet!
These five cost-effective ways can help get those books out-of-the-closet and into the community generating visibility for the Chamber and its members!