With the Coronavirus disrupting nearly everyone, are people really interested in talking about advertising right now? It’s a tricky question. The stock market is in freefall and no cure for the Coronavirus on the horizon yet, people are scared. To limit exposure,...
Social media, mobile apps, websites and other online resources are delivering instant access to information and new opportunities for businesses to promote their services. They are widely used and growing in popularity by the minute, so it begs the question – is...
Minimum guarantees – they are promises, backed by a contract, that chamber directory publishers make to chambers guaranteeing a minimum dollar amount of royalty to be paid to the chamber upon completion of their chamber membership directories, community guides, maps...
Chamber publishing doesn’t have to be scary, but sometimes it is. We surveyed a group of chamber executives and came up with this list of the Top 10 Chamber Publishing Horror Stories. 10. The Tie that Binds “We weren’t happy with our publication, but our...
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