With the Coronavirus disrupting nearly everyone, are people really interested in talking about advertising right now? It’s a tricky question. The stock market is in freefall and no cure for the Coronavirus on the horizon yet, people are scared. To limit exposure,...
Dead or Alive? Is Print Still Relevant?
Are printed chamber membership directories still relevant?
Money Grab: Why Minimum Guarantees On Publishing Projects Hurt Chambers & The Industry
Minimum guarantees – they are promises, backed by a contract, that chamber directory publishers make to chambers guaranteeing a minimum dollar amount of royalty to be paid to the chamber upon completion of their chamber membership directories, community guides, maps...
Top 10 Chamber Publishing Horror Stories
Chamber publishing doesn’t have to be scary, but sometimes it is. We surveyed a group of chamber executives and came up with this list of the Top 10 Chamber Publishing Horror Stories.