Laguna Niguel Chamber of Commerce Improves Quality and Reduces Staff Burden by hiring Chamber Marketing Partners
“With Chamber Marketing Partners, I had a team out there that knew what they were doing, not just pretending to know what they were doing.”
The Laguna Niguel Chamber of Commerce was producing its Business Directory Community Guide in-house and making good revenue, as most in-house publications do, but the amount of work that the project demanded was placing a heavy burden on the staff and taking them away from serving the needs of their members. Laguna Niguel Chamber of Commerce CEO Debbie Newman hired Chamber Marketing Partners to help manage her chamber business directory project. CMP managed the project from start to finish while Debbie maintained complete control of the project budget and the decision making.
The result was a higher quality Community Guide that receives high accolades from the community, significant non-dues revenue and freedom for Debbie and her staff to focus on the day to day needs of her chamber members.