Manhattan Beach Destination Guide Earns Rave Reviews, Increased Non Dues Revenue and Dedicated Website
“Working with Chamber Marketing Partners provided an opportunity for us to collaborate on our publication – something you cannot typically do with a turnkey publisher. It feels like a local publication that authentically represents our community. Our handprints are all over it, yet the heavy lifting was done by CMP. It’s a true partnership.”
As the new CEO of the Manhattan Beach Chamber of Commerce, Mark Lipps was looking for opportunities for the Chamber to earn more non dues revenue. The Chamber had been using an outside turnkey publisher to produce Chamber publications for years, and that’s one area where Mark and his staff saw potential for growth.
Mark hired Chamber Marketing Partners to help the Chamber produce a showcase publication in-house. They developed a new concept from the ground up, working with the city of Manhattan Beach to create a destination guide to attract and serve visitors and bleisure (millennial business/leisure) travelers.
The Chamber’s membership director sold the advertising, providing a nice commission for the staff person, but also providing the Chamber with another touchpoint with its members and a way to track and monitor members’ overall investment in the Chamber.
Mark also appreciated that the publication was an authentic representation of the community and that through the CMP model, he was able to control the budget.
The result was a destination guide that the Chamber and the City could be proud of, rave reviews from the community, and increased non dues revenue for the Chamber.