San Jose Silicon Valley Chamber of Commerce Hires Chamber Marketing Partners To Create A Custom Chamber Publication – The Really Useful Book

The San Jose/Silicon Valley Chambers of Commerce had been publishing their business directory on their own, in-house for several years. A single chamber employee was acting as writer, designer and publisher, creating a tremendous staff burden. President and CEO Matthew Mahood wanted to keep the publication in-house but cut the amount of staff time that was required to produce the publication.

He hired Chamber Marketing Partners to help. The chamber membership team sold ads for the publication while Chamber Marketing Partners provided project management and helped reposition the publication from essentially a book of lists to a comprehensive guide to business and industry in the region.

A strong distribution strategy helped get the book out to the community and beyond, providing businesses and residents with a focused resource on their community backed by the reputation of the Chamber.