Inflation just hit 9.1 percent. How will that affect non-dues revenue?
I’m not sure but after 9/11, ad sales in chamber of commerce publications cratered, and some chamber of commerce publishers collapsed. In 2008, ad sales took a nose-dive and some chamber publishers collapsed. During COVID, some places saw surprisingly strong ad sales, while elsewhere ad sales were practically non-existent, and some chamber publishers collapsed.
It’s anybody’s guess what will happen in 2023, but one thing you can do today is start looking at ways to strengthen your non-dues revenue streams!
Chamber Marketing Partners helps chambers of commerce take control of their non-dues revenue from publications, with a sustainable model for in-house publishing.
If ad sales in your publication is fifty thousand dollars or more, give me a call. No pitch, Just a conversation and maybe some alternatives for you to consider.
It’s your brand, they’re your members and it’s your revenue stream. Shouldn’t you be in complete control?