Total financial control, local vendors, flexible content, better monitoring of member investment, protection from failing publishers… We are different.
Chamber Marketing Partners core model manages chamber of commerce in-house publishing projects, relieving staff burden, adding expertise to the chamber’s management team and applying best practices from associations, consumer publishing and media industries to create value. Most importantly, CMP provides a safe middle ground between the risks and low returns associated with turnkey publishers, and the staff burden of publishing completely in-house.
This unique model turns the table on the traditional chamber publishing royalty scenario. Instead of the chamber receiving a royalty check representing a percentage of sales, the chamber receives all of the revenue and pays us a percentage for the work we do.
Our team of professionals becomes an extension of your team, providing expertise in ad sales, project management, marketing and editorial strategy, sales coaching and more for your community guide, chamber membership directory or other publication.
Most importantly, the project stays local and members can bid on any part of the project.
Our model is different, but simple. You handle the parts of the project that are in your staff’s expertise, and we help with the things you’d rather have us do.
Total Financial Control
We develop a transparent budget for your project, giving you complete control over the profit. Advertisers pay the chamber, not us. You you receive all the revenue and pay us a percentage for the work we do to manage the project for you. We turn the royalty around!
Our way of doing things combines all of the benefits of publishing in-house without the risk or the workload of managing the project on your own. The result is you receive a totally customized publication that reflects your branding, the needs of your members, and the true character of your community. And, the maximum amount of revenue flows into your chamber’s budget!
Editorial & Layout Flexibility
You decide how the publication will look and what stories to tell. We don’t use a cookie-cutter template. Your publication is completely customized for your community.
Keep It Local
We understand how important is for chambers of commerce to utilize members for goods and services whenever possible. Our model provides you with the ability to do that. Chamber members are invited to participate in the RFP process for printing, design, photography, copywriting and other project-related functions. This aspect of our model was very important to the Plano Chamber of Commerce.
Up-To-Date Member Information
Keeping member listing data is challenging. With CMP’s member verification and listing enhancement program, your members are contacted personally by a professional, U.S.-based team to verify and update member listings. When they are contacted, members are also offered an opportunity to enhance their listings, providing increased visibility for members with smaller budgets.
Protection From Failed Publishers
It happens. Chamber directory publishers collapse, leaving chambers with no royalty check, no publication and broken promises to their member advertisers. Our model eliminates that risk completely by eliminating the third party publisher. When you work with us, your chamber becomes the publisher. Your project has a budget and you make the decisions every step of the way. Even more important, when your members invest in advertising in your membership directory, community guide or other publication, they pay the chamber, not Chamber Marketing Partners. The chamber controls the money to ensure that members’ advertising dollars are protected.
Dedicated Publication Websites
An online presence for your publication increases visibility and value for your member advertisers. We offer online flip books for all of our projects. For chambers that prefer a website format, we can build a dedicated website for your publication that ties into your chamber’s branding and complements your chamber website. A great example is what we’ve done in Beverly Hills.